# CASA RAÍZ In contexts where housing often develops informally, we propose a return to essentials: a home rooted in place, connected to its environment, its people, and their real possibilitie

# CASA RAÍZ In contexts where housing often develops informally, we propose a return to essentials: a home rooted in place, connected to its environment, its people, and their real possibilities.

**Country:** Guatemala · Ciudad de Guatemala
**Category:** Clean Industry
**Impact Areas:** Adaptation
**Stage:** Sketches
**Team Size:** 4
**Website:** —

---

## Elevator Pitch
To scale a modular, sustainable housing solution that improves quality of life while reducing environmental impact. We seek mentorship, validation, and networks to bring dignified housing to growing communities.

## Climate Problem
Around 40% percent of global co2 emissions comes from construction  It increases climate vulnerability and limits access to safe, dignified living conditions.

## Solution
We design modular, climate-responsive housing using local materials and passive strategies. Our system reduces waste, improves thermal comfort, and allows incremental, affordable construction

## Revenue Model
Revenue comes from direct sales, customization services, and partnerships with developers, NGOs, and community housing programs

## Target Market
Low- to middle-income families, Mayan and indigenous communities with low income backgrounds.

## Social Impact
Indigenous Peoples, Refugees - Asylum-seekers and Internally Displaced People, People Living in Extreme Poverty

## Demand Evidence
20 percent of Guatemalan people come from extreme poverty while 60 percent are from a mid to low class.  Field insights show housing is often built progressively without technical guidance. There is strong demand for affordable and flexible housing

## Competitors
Traditional construction and informal self-built housing

## Founder Expertise
Architecture student with experience in design, modular thinking, and construction processes. Background in real projects, technical drawings, and user spatial design

## External Support
No

---

*Source: ClimateLaunchpad 2026 Application · App ID: 7943*
*Ingested: 2026-05-25*