# Ecomuna · Clean Industry

# Ecomuna

**Country:** Costa Rica · San Pedro
**Category:** Clean Industry
**Impact Areas:** Mitigation, Adaptation, Circular Economy
**Stage:** Launched
**Team Size:** 3
**Website:** https://ecomunamarket.com

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## Elevator Pitch
Ecomuna is Costa Rica’s marketplace for sustainable products, connecting conscious consumers with verified eco-friendly alternatives. We promote sustainable lifestyles by bringing together the market’s scattered green offerings on a single platform.

## Climate Problem
Unsustainable consumption accounts for 60% of global emissions. In Costa Rica, conscious consumers face barriers to accessing sustainable products: scattered availability, a lack of verification, and uncompetitive prices.

## Solution
We bring together sustainable products in an accessible marketplace. We curate eco-friendly brands, ensure authenticity through rigorous standards, and offer competitive prices. We make responsible consumption as easy as shopping at any store.

## Revenue Model
Through two channels: brick-and-mortar stores and e-commerce. We earn a 30% commission on third-party brand products sold on our marketplace and a 70% margin on our own-brand products. This model allows us to scale while maintaining sustainable profitability

## Target Market
Women aged 25–40 in Costa Rica who are environmentally conscious and have a middle-class socioeconomic status. They seek to reduce their environmental impact through responsible consumption.

## Social Impact
Indigenous Peoples, Women

## Demand Evidence
We have been in business for seven years, with steady growth year after year. Demand for organic, natural, and plastic-free products is constantly increasing, as evidenced by our sales in both our physical store and online.

## Competitors
These include local bulk stores, small organic markets, and sustainable brands such as Baula and Tesoro Tico. However, they operate in a fragmented and specialized manner. Ecomuna stands out by centralizing sustainable offerings both in-store and online.

## Founder Expertise
Jose Retana - Publicist and Web Designer

Bryan Sanchez - Public Relations Specialist and Paid Media Expert

Álvaro Sanchez - Copywriter and Notary Public

## External Support
We have received mentoring and acceleration support from Alterna, an impact investment from Devela Capital (Guatemala), and non-repayable grants in Costa Rica. This support has enabled us to strengthen our business model and validate our value proposition

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*Source: ClimateLaunchpad 2026 Application · App ID: 9093*
*Ingested: 2026-05-25*