GEO Grafismos · Clean Industry

GEO Grafismos
Country: 🇨🇴 Colombia · Medellín
Category: Clean Industry
CT Taxonomy: CT-IC-001 — Satellite / Deforestation Monitoring
Impact Areas: Circular Economy
Stage: Prototype
Team Size: 2.0
Funded: False
Elevator Pitch
GEO Grafismos eliminates recycling friction by printing geometric shapes on packaging matched to bins. Pilot showed +15% sorting with 34% adoption. Waste traceability data becomes compliance-ready, circular economy intelligence for companies.
Climate Problem
Color memory is fragile; recycling decisions happen in seconds. The barrier isn't willingness—it's cognitive friction. 70% misplace recyclables, landfills overflow, recyclers suffer, millions spent on education with no measurable change or circular data.
Solution
Behavioral Design (nudges): geometric shapes printed on packaging match labeled bins: triangle=plastic, square=paper, circle=glass. Intuitive; AI provides unprecedented traceability; Scalable; triple impact.. Brief video https://bit.ly/3PHzeiP
Revenue Model
1 Data monetization: environmental traceability sold to companies and governments needing compliance reports. 2 SaaS and Data-as-a-Service models. 3 Marketing and branding services. By Year 3: $350M+ additional dollars projected in the recycling ecosystem
Target Market
User: citizens. Clients: those with budget and legal obligation. 1) FMCG and packaging companies under EPR law, indicators, corporate reputation. 2) Governments: optimize landfill lifespan, dignify recyclers. Both need measurable circular economy tools.
Social Impact
People Living in Extreme Poverty, Women
Demand Evidence
Demand is regulatory, not optional. Companies face mandatory EPR compliance. Governments need measurable behavior-change tools linked to ODS targets. Traditional color systems show low efficiency; ours delivers measurable impact and ROI.
Competitors
No competitor combines cognitive/behavioral design with traceability. Indirect competitors require active learning: color-coded bins, environmental campaigns. We work instinctively, zero literacy or language barriers, inclusive and globally scalable.
Founder Expertise
Pilot: +15% source separation with only 34% packaging labeled—partial adoption already drives impact. By Year 3: projected 1.8M tons of waste reduced and 3X increase in separation rate. Brief video: http://bit.ly/4ww1fdN
External Support
Winners Climate Launchpad Colombia 2022. Top 500 Premios Latinoamérica Verde 2019. Recognized by IDB-FEMSA, Innpulsa, Asoplásticos, Universidad del Rosario. Mentoring received to mature the project. Seeking seed capital and partnerships for next stage.
Team
Camilo Quiceno, CEO: creative strategy, innovator, business development. Adriana Quiceno, CFO: financial strategy, international business, investor relations. Lean founding team, expanding for Stage 1 deployment.
Founder
Juan Camilo Quiceno Aguirre