# LECOQ · Food & Agriculture

# LECOQ

**Country:** Peru · Lima
**Category:** Food & Agriculture
**Impact Areas:** Circular Economy, Nature-Based
**Stage:** Launched
**Team Size:** 3
**Website:** https://lecoqpe.framer.website/

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## Elevator Pitch
LECOQ is a natural coca leaf energy drink that creates circular value: sourcing from Andean smallholder farmers, dignifying ancestral crops, and offering a clean alternative to conventional synthetic energy drinks.

## Climate Problem
The energy drink industry relies on synthetic ingredients, intensive agriculture, and non-recyclable packaging, driving high carbon emissions. Meanwhile, Andean coca leaf — a resilient, low-input crop — remains undervalued and stigmatized

## Solution
LECOQ transforms coca leaf into a natural, functional energy drink through a circular supply chain: sourcing directly from Andean smallholder farmers, using clean ingredients, and replacing synthetic stimulants with a sustainable, culturally rooted altern

## Revenue Model
LECOQ generates revenue through direct sales of canned natural coca leaf energy drinks, distributed through retail chains, health-focused stores, and e-commerce channels in Peru, with plans to expand to international markets.

## Target Market
Health-conscious consumers seeking natural energy alternatives free from synthetic stimulants like taurine. Also targets coca leaf advocates and superfood enthusiasts in Peru and abroad who value conscious, culturally rooted nutrition.

## Social Impact
Indigenous Peoples, People Living in Extreme Poverty, Women

## Demand Evidence
The global natural energy drink market is growing rapidly. In Peru, demand for clean-label, functional beverages is rising. LECOQ has validated early interest through direct sales and retail partnerships with health-focused stores.

## Competitors
No direct competitors exist in Peru for natural coca leaf energy drinks. Indirect competitors are conventional energy drinks (Red Bull, Monster, Volt) which rely on synthetic stimulants. LECOQ is a first-mover in this category.

## Founder Expertise
Founder with a background in International Business and 4 years of experience in the food and beverage industry, covering product development, retail distribution, commercial strategy, and financial management.

## External Support
LECOQ has been self-funded and developed independently, without external investment or institutional support to date.

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*Source: ClimateLaunchpad 2026 Application · App ID: 9479*
*Ingested: 2026-05-25*