# more kind nature · Clean Industry

# more kind nature

**Country:** Peru · Lima
**Category:** Clean Industry
**Impact Areas:** Circular Economy
**Stage:** Prototype
**Team Size:** 3
**Website:** https://www.instagram.com/mkn.pe?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

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## Elevator Pitch
A sustainable fashion brand (slow fashion) that seeks to restore the value of clothing and promote responsible consumption through personalization and garments made from recycled materials. Inspired by the ocean and surf style.

## Climate Problem
My project addresses textile waste and unsustainable fashion production by promoting more conscious manufacturing and consumption. In Peru, the textile industry has huge potential, but sustainable production systems are still underdeveloped, making clima

## Solution
We are building a sustainable fashion brand that transforms discarded materials into personalized products through ethical local production in Peru, reducing textile waste and promoting responsible consumption through lasting design.

## Revenue Model
We generate revenue through personalized, limited-edition fashion made from repurposed materials. By creating unique, long-lasting pieces through slow production, we increase product value, encourage conscious consumption, and support premium pricing.

## Target Market
Our target audience is high-income, environmentally conscious consumers in Lima and global lifestyle destinations who value sustainability, travel, nature, and adventure sports. They seek unique, long-lasting products that reflect their identity and value

## Social Impact
Indigenous Peoples, People Living in Extreme Poverty

## Demand Evidence
There is a growing niche of high-income consumers linked to travel, nature, and adventure sports who already purchase high-end international lifestyle brands but no brand that produces clothes using the very equipment used in the sport recycled.

## Competitors
International premium sport fashion brands targeting consumers connected to travel, outdoor culture and adventure sports. There are few local brands in this niche, but none combining sustainability, recycling, personalization, and premium design.

## Founder Expertise
As a creative director I bring experience in advertising, branding, and storytelling to shape the project’s identity and positioning. I have lead brands for years but now I work with skilled local makers combining creativity with technical expertise.

## External Support
Brand collaborations

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*Source: ClimateLaunchpad 2026 Application · App ID: 9402*
*Ingested: 2026-05-25*