# Natoure · Air & Environment

# Natoure

**Country:** México · Mexico City
**Category:** Air & Environment
**Impact Areas:** Adaptation
**Stage:** Launched
**Website:** https://www.natoure.org

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## Elevator Pitch
In Natoure we fight against Climate Change through conserving nature, we are a community that promotes nature conservation, social inclusion and Latin American integration, Natoure is "healing nature while traveling".

## Climate Problem
Nobody knows it but about ⅓ of Climate Change results from biodiversity loss. At the same time Latin America is the most biodiverse region, the most overexploited one and the second with more poverty. This is a reality for most of the countries, including Mexico as the 4th most biodiverse country worldwide._x000D_ _x000D_ On the other hand talking about tourism, Mexico is the 7th most visited, however occupies the 108th position of sustainable tourism. But, how come? basically tourism has 3 big troubles:_x000D_ _x000D_ 1. Lots of money but in few hands: 80% of tourist expenses go to foreign enterprises (ATA), and there is a lot of informality in tourism._x000D_ _x000D_ 2. Lots of travelers but in few places: 77% of travelers concentrate in 5 destinations generating uncontrolled environmental impacts (trash, water pollution, energy, imported food)_x000D_ _x000D_ 3. Lots of tourism but little participation of local initiatives , locals only receive 7% of what travelers really pay.

## Founder
Rodolfo Salinas