# NextGen Nutrition (Petfly) · Food & Agriculture

# NextGen Nutrition (Petfly)

**Country:** 🇨🇴 Colombia · Barranquilla
**Category:** Food & Agriculture
**CT Taxonomy:** CT-AF-012 — Bio-based Agricultural Inputs
**Impact Areas:** Circular Economy
**Stage:** Launched
**Team Size:** 4.0
**Website:** https://petfly.co
**Funded:** True (55000.0)

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## Elevator Pitch
NextGen Nutrition is a circular biotech turning food waste and insect proteins into low-carbon functional ingredients for animal nutrition. Through PetFly, we develop hypoallergenic, meat-free supplements for sensitive dogs.

## Climate Problem
Pet food is a hidden climate bomb ready to explode. Dogs and cats consume ~25% of global meat and fish, depending heavily livestock, driving methane, deforestation, and water depletion. Meanwhile, LATAM wastes over 4 tons of food every second.

## Solution
We transform revalorized food waste and insect proteins into functional, low-carbon pet nutrition. PetFly validates this through vet-grade supplements for sensitive dogs, while we use clinical data to improve formulations over time.

## Revenue Model
We monetize through B2B2C, B2B and D2C channels, selling supplements through vets, retailers and direct sales at ~USD $70 per 12-pack. Next, we expand into ingredient cores and dry food for a x7 times higher LTV per pet.

## Target Market
Our beachhead market is sensitive and allergic dogs, representing ~20% of all dogs. We target pet parents through vets and specialty retailers, while expanding B2B into functional ingredient cores for manufacturers. Goal: capture ~3% of this niche.

## Social Impact
Women

## Demand Evidence
We reached ~$3K monthly sales in under 5 months, entering 40+ veterinary clinics and specialty retailers across Colombia. Strong repurchase rates and growing LTV from sensitive-dog owners validate demand for functional, low-carbon pet nutrition.

## Competitors
We are among the first companies commercializing circular pet nutrition in Colombia. Local players remain mostly in pilot stages; nearby references include Nibbi (Colombia) and Circular Pet (Chile), as well as indirect competitors: hypoallergenic supps.

## Founder Expertise
Our team combines 28+ years across FMCG innovation, circular biotech, veterinary nutrition, microbiology, and climate-tech operations. We bring experience across Europe, North America, and LATAM, plus validation from Climate KIC, 40+ veterinary partners,

## External Support
We secured $65K+ USD in non-dilutive funding through Climate KIC CATAL1.5°C (GCF, GIZ, Tec de Monterrey), Five One Labs, Fondo Emprender, Impact Hub and top startup competitions across Latin America.

## Team
CEO: strategy, growth & partnerships. 
COO: operations & supply chain. 
Technical director: veterinary nutrition & formulations. 
Team support includes microbiology, clinical validation, data, retail expansion, and commercial execution.

## Founder
Alfonso Serje