Soñatea · Clean Industry
Soñatea
Country: Colombia Category: Clean Industry Impact Areas: Circular Economy Stage: Launched Team Size: 2 Funded: NO
Elevator Pitch
Soñatea is an upcycling brand focused in a magic aesthetic, with delicated details. We are dedicated to fashion design, rescuing pieces that yearn for a second chance to give life to unique and sustainable creations.
Climate Problem
The fashion industry produces large amounts of waste and pollution, encouraging overconsumption. Furthermore, the availability of sizes is limited, excluding many people. This creates a negative environmental and social impact that needs to be addressed.
Solution
Our brand transforms secondhand and scrap clothing into sustainable fashion, minimizing waste and pollution. We prioritize accessibility, size inclusion, and a circular model. We seek to balance environmental and social impact, innovating in the industry
Revenue Model
Selling those upcycled clothes
Target Market
Our audience is between 15 and 35 years old, creative, and passionate about fashion and trends. They seek to express their identity with unique garments and value authenticity, experimentation, and conscious consumption, prioritizing sustainable options
Social Impact
Women
Demand Evidence
Several studies have been conducted on the upcycling market in Colombia, and the launch demonstrated how much the public is interested in achieving a balance between everything.
Competitors
Our direct competitors are other upcycling brands in the country, although we do not share the same aesthetic and that differentiates us, among other things.
Founder Expertise
I am a fashion designer from one of the best universities in the country and I also completed a master's degree in Europe that gave me the opportunity to expand my technical and social knowledge.
External Support
We had the opportunity to collaborate with a secondhand store on our launch. It was support in terms of display and materials, but not financial.
Team
Creative director Seamstress Finances
Founder
Daniela Rey