# The Trocha Co · Transportation

# The Trocha Co

**Country:** Colombia
**Category:** Transportation
**Impact Areas:** Circular Economy
**Stage:** Launched
**Team Size:** 1
**Website:** https://ursooutdoors.com/
**Funded:** NO

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## Elevator Pitch
Through collaborative partnerships with private enterprise, volunteers, and passionate adventurers, we support Colombia's most isolated communities with vital education and healthcare initiatives.

## Climate Problem
Responsible travelers are increasingly disillusioned by "socialwashing" in tourism. They seek authentic experiences that generate a positive and tangible impact on the communities they visit, beyond empty promises.

## Solution
We ally firms, volunteers & adventurers: firms provide funding, volunteers aid, adventurers transport. This synergy delivers sustainable aid to remote communities.

## Revenue Model
We charge a trip fee to each adventurer and a fee to the private company to take their donatios to the comunity.

## Target Market
Approximately 85% of global tourism is responsible tourism. In Colombia, it is expected that by 2025 tourism will move approximately 15,000,000 people. Our initial market will be 1% of that, meaning around 128,000 people.

## Social Impact
Indigenous Peoples People Living in Extreme Poverty

## Demand Evidence
We have prior experience with these trips, having organized them for approximately two years.

## Competitors
Our most direct competitor is Academia 4x4 and Green Souls

## Founder Expertise
I've been passionate about 4x4 adventures for over 10 years. I've traveled Colombia by car since I was very young and I have in-depth knowledge of the 4x4 community.

## External Support
So far, we have only received support from the Externado University's entrepreneurship center Emprende+ and some external consultancies.

## Team
Currently, I, as the founder, handle all aspects: expedition planning, promotion, and execution.

## Founder
Francisco Bayona