Wheelo · Air & Environment

Wheelo
Country: Colombia
Category: Air & Environment
Impact Areas: Circular Economy
Stage: Ideation
Team Size: 8
Website: https://wheelo.my.canva.site/wheelo-co#home
Funded: NO
Founder: Mario Alejandro Muneton Durango
Elevator Pitch
Wheelo is the first sustainability platform that connects sustainable companies with people. Allowing you to save money by carrying out environmentally sustainable actions or practices. Wheelo helps people reduce their carbon footprint trough an app.
Climate Problem
The general lack of knowledge in society regarding sustainability and the circular economy, bringing these two topics closer to people's daily lives, so that in their daily lives, people generate a positive impact by reducing their carbon footprint.
Solution
Wheelo helps people reduce their carbon footprint through an app by connecting them with green initiatives, sustainable actions and practices that they can implement in their daily lives
Revenue Model
1) Wheelo Points Annual Subscription (CleanTech Companies) 2) Carbon and Water Footprint Compensation and Extended Producer Responsibility (REP) (Enterprises)
Target Market
TAM 165.17 Billion USD
Social Impact
People of African Descent Indigenous Peoples Persons Belonging to National or Ethnic, Religious and Linguistic Minorities Migrants People Living in Extreme Poverty Women LGBTQI+ People
Demand Evidence
Although there are sustainable companies on the market today, there are not enought incentives for people to consume their products/services
Competitors
1) Future Green Card
Founder Expertise
1) Mario Alejandro Muñetón Durango - Experience in Enterprises such as Accenture 2) Mileynis Yulieth Velasquez Mendoza - Serial entrepreneur. Previously Co-Founded Nomad Agency and Towers CEM 3) Cristian Ceballos Rodriguez - Senior Developer
External Support
2.500 USD - Grant
Team
1) Mario Alejandro Muñetón Durango - CEO & Founder at Wheelo 2) Mileynis Yulieth Velasquez Mendoza - CO-Founder & CMO at Wheelo 3) Cristian Ceballos Rodriguez - CTO at Wheelo
Founder
Mario Alejandro Muñetón Durango